Pre-holiday days are the time for gift certificates. From our gift certificates for excursions Most often they order with a theme of their choice.
This case study shows how a gift certificate can turn a birthday or another family celebration into a private tour, with the recipients choosing the theme and date themselves.
But it also happens that customers know exactly what excursion they would like to send their recipients on.
One of the certificates ordered on December 21st is “"Sinister places." Adult children ordered it for their parents as a gift.
The certificate is valid for 5 months. But in the realities of the modern world, it is sometimes impossible to guess what date you will be able to come on an excursion. The recipients of this certificate, for example, knew in advance that they would not be able to come on the specified date - they were warned about this in advance. The recipients of the certificate also asked if it was possible to choose a different theme than the one chosen by their children. Of course, we allowed them to think about it. The mother of the customers was leaning towards the Masons, but the father of the family and friends of the family chose "Sinful Places".
The dates were moved several times because not all guests were comfortable with a certain date and time.
As a result, the author's individual excursion was organized and scheduled for the evening of June 3. The guests arrived by taxi, knowing that the route included a visit to drinking establishments, and took with them a family homemade liqueur.
The tour of the "secret" bars of Kitay-gorod was held in a friendly format. The customers learned many new interesting facts and exchanged good mood with the guide. They reported later that they had already recommended us to several friends, and they themselves will definitely come again for new routes from our assortment.
PS: the guests wished to remain incognito during the alcohol tasting, so the photo is in a slightly unusual format.
Interactive tour of the drinking culture of Kitay-Gorod