We create custom tours of the capital's districts where your properties are located. These tours become a pleasant and rewarding pastime for your team, as well as a sales tool: they help real estate agency and development company employees gain a deeper understanding of the history, culture, and unique features of the area.
We understand the past, present, and future developments of Moscow's districts and are constantly expanding our research. During tours, we impart knowledge that allows your staff to develop a deeper and more valuable understanding of the property in clients, grounded in the history and cultural characteristics of the district.
Why is this important? The historical and cultural context of the area becomes the "fourth dimension" in client interactions, allowing them to feel a sense of connection to the place's history, which enhances the property's value and strengthens its association with the developer's brand.
We already conduct dozens of tours a year for renowned developers such as Donstroy, Rodina, Samolet Group, MR Group, and others. Below are a few reports showing what this looks like in practice.
Marketing aside, or rather, if we strengthen it, then from a mathematical and physical perspective, the fourth dimension is time, and therefore history. It all fits together…
