A large event agency contacted us RSVP about opening a store of a famous brand.
Organizing a tour for the opening of a UNIQLO store on Arbat
Task. Develop a mini tour of Novy Arbat next to the new UNIQLO store for fashion journalists.
5 rounds of 20 minutes, 5 people each, with an interval of 2 hours.
Each tour should be filled with interesting information about architecture, fashion and culture.
Solution. We developed a script:
Meeting point "Prague". The restaurant is like Arbat in miniature: a favorite meeting place for the elite of the Silver Age 1900-10s; Model canteen of Mosselprom 1920s; closed dining room for NKVD employees 1930-50s; exemplary restaurant of the Union 1960-80s; Telman Ismailov's farm 1990 - 2000... Searches for a new
life and grandiose plans: the largest food court in Moscow. And around the corner
UNIQLO.
Movement along the old Arbat. The meaning of the name + a brief history of the area and the characteristics of street retail in pre-revolutionary Moscow.
The first pedestrian street in the country. Arbat as a brand. How the street has changed over 30
years of its pedestrian existence.
Eclectic architecture of Arbat. Classic, modern, constructivism and gothic,
adjacent to each other.
A. Losev's house on Arbat. The last idealist in the country of materialists. Fashionable
philosopher of the 20th century + Vakhtangov Fashion Theater. The eccentric princess Turandot
as a symbol and talisman of all Vakhtangov residents.
A. Scriabin's house in Bolshoy Nikolopeskovsky Lane. Modernist composer
founder of color music, pedantic esthete, style icon of the Silver Age +
The house of the poet K. Balmont is a knight of muses / musketeer of style.
The arch of the book house is a portal to the 20th century and modernist modernity. New
Arbat as a symbol of the Thaw. Coffee mania.
Coffee break
The birth of an avenue from idea to implementation. Government highway.
Moscow Broadway. The most modern and fashionable street of the Union. Street fashion in the Soviet style.
"Kalina Street" - a new avenue favored by youth subcultures Soviet Union. Hipsters, hippies and the first rockers on Novy Arbat. Assemblage points: "Broom" and "October".
Festival traditions of New Arbat. Parade procession for the anniversary of Moscow 850, St. Patrick's Day.
Reboot of Arbat in 2016 - the return of Broadway.
The new center of attraction on Novy Arbat is the UNIQLO store (the first Moscow store of the legendary brand in the street retail format)
The customer approved the script. Excursion tours were carried out (at the highest level - the customer strengthened the group with two beautiful girls-hostesses). The customer and guests are happy, Uniklo is opened beautifully and stylishly.
By the way, we have a walking tour of Arbat for two and a half hours.
Modern companies need a progressive, non-boring guide with an up-to-date program.
Thank you for the interesting tour! It gave me a lot to explore!!! Note: Review of the excursion Zamoskvorechye with guide Maria
Eugene December 7, 2025
I'd like to express my gratitude on behalf of our team! Thank you for keeping to our scheduled schedule despite our lack of organization. Our colleagues appreciated your preparation for the tour! It was informative.
Note: Review of the tour "Modern Residential Complexes, Factory Past, and Avant-Garde" around the ZILART residential complex with guide Maria. prepared and conducted a tour based on an individual request for employees of the development company GC "Samolet"
Team of the Samolet Group December 7, 2025
Thank you! You have great talent. Good luck! ☺️ You are a wonderful guide! Thank you again!
Thank you for a wonderful day today!!)) Note: Review of the excursion "The Soul of Moscow" with guide Maria
Natalia December 7, 2025
Let me thank you on behalf of my whole family for a very educational and interesting walk! Note: Review of the excursion Palace Dungeons with guide Maria
Eugene December 7, 2025
Good afternoon
I'd like to express my gratitude and that of my supervisor for organizing the tour! We were very pleased.
We would like to repeat this in October, but on a different route – ZIL.
Note: This is about a tour for developers of the Samolet Group of Companies, conducted by guide Maria.
Elya September 27, 2025
Thanks to Alexander for the bar tour Baumanka! Fun, exciting and we discovered so many new places! Cool! New heights!
Kira August 9, 2025
Good afternoon
Was on excursions along Sukharevskaya Square - we reached Tsvetnoy Boulevard, I didn’t expect it to be so interesting!
For those who are in doubt whether to go or not - go, it really has become one of the cool summer memories!!!
Kirill August 4, 2025
Anastasia, good morning!
Thank you and Masha for yesterday!
The speakers are happy. The connection in the headphones often failed, especially at the checkpoint, but this is our current life situation. It was audible if they were standing close, no further than 1.5 meters. Colleagues have already asked for your contacts. I will gladly share and will be glad to have a new opportunity to work with you. Special thanks to the Director for the Bureau Note: excursion "Heart of the capital» for participants of the Moscow Oncology Forum 2025. Guides - Anastasia and Maria
Tina July 8, 2025
We would like to express our gratitude to Anton and Alexander for the conduct of the excursion!
It was very interesting to hear how the Krasnaya district developed. Presni, how Prokhorov's figure influenced the development of our city. A pleasant dive into a quiet, previously unexplored area!
Dmitriy July 8, 2025
Good afternoon, thank you very much Anastasia, the excursion "Uncle Gilyai" just fire. Although we are Muscovites and know a lot about Moscow, the impressions were amazing, a lot of new and interesting, we will definitely contact you again.
Victoria July 8, 2025
Thank you for the excursions "The Heart of Moscow" And "Khamovniki". Anton, a man who knows and loves Moscow, took me around. A good storyteller, smart, well-read, able to captivate. You opened up my Moscow for me!!!! I will definitely come back next summer and walk around Moscow with you. I will recommend your wonderful excursion and walking program to all my friends!
Julia July 1, 2025
Excursions with the travel agency "Radius" are always positive emotions for you, if you have chosen this agency. On your next visit, you planned an excursion to Zamoskvorechye. This is not the first time we have met with the guide Anton. We definitely recommend him to all our friends. The tour is educational, not overloaded with dates, the information is voluminous, but easy to perceive, because it is presented not like in a history textbook, dryly and academically, but in a light narrative manner. Thank you for this approach. We will contact the Radius bureau more than once on our next visit to Moscow.
Tatiana June 23, 2025
Thank you so much for the tour ZamoskvorechyeDespite the weather, it was very interesting and educational!
Note: we are talking about the excursion with the guide Anton
Tatiana May 6, 2025
Many thanks to Anastasia.
There was a great tour of the area. Patricks.
We learned a lot of new things. Anastasia is a master of her craft. The tour was exciting, not boring at all, lively and interesting. Everyone was satisfied. Full of new impressions. I definitely recommend it. You will be satisfied!
Anna May 6, 2025
Studied together with relatives and Radius The soul of Moscow on my birthday. Everyone enjoyed the walk immensely! Anton told us many interesting facts about the capital and its history, led us into such spiritual depths that no one present suspected. Although among us there were mainly those who either from birth or have been living in Moscow for a very long time and walk around it a lot. It was educational, soulful and unforgettable 🙂
Overall, this wasn’t the first time I’ve walked around Moscow with Anton, and each time it was a real adventure!
Olga May 4, 2025
Anastasia, good afternoon!
I wanted to express my gratitude once again for the wonderful excursion on Saturday - we really enjoyed the walk, the information and the communication with you, then we discussed for a long time what everyone remembered and what struck them. It would seem that you have lived in Moscow all your life, there was Moscow studies at school, but it turns out that you still don’t know so much!! In general, thank you very much, my mother said it was the best gift for her birthday! Note: this is about the excursion "Soul of Moscow«
Arina January 13, 2025
Good day to all! I would like to share my impressions of the excursion "Journey to Christmas". Our guide was Anastasia. So! Everything was just magical: a slight frost of -4, snow, numerous Christmas trees, decorations, lights, garlands and all this to the interesting educational story of Anastasia. Despite the fact that we knew something about the New Year, there was a lot that was new, unexpected and interesting. And all this to the music of Tchaikovsky. In general, we are delighted. Thank you for the New Year mood you gave us. It is priceless!!!! Thank you!
Victoria January 5, 2025
Thank you for the tour! Guide - Maria and driver Georgy. I liked everything very much! It was interesting, exciting! Good luck!
Irina January 4, 2025
Many thanks to Anton, who gave us a tour of VDNKh and the heart of the capital. There were many fascinating stories, practical advice and interesting facts. Excellent organization. Time flew by. I recommend!
Tatiana December 25, 2024
Our mixed-age company (from 16 to 80 years old) walked with Alexander along the alleys of Arbat... It was interesting for EVERYONE! There is still much to be surprised by in your hometown! Alexander opened up to us curious, touching, beautiful, poetic, historical, ... places. Thank you very much!!!
I will definitely recommend this company to my friends and we will use its services ourselves.
Excellent organization of excursions, all wishes were taken into account, punctuality at the highest level
Olga December 11, 2024
On my birthday, I went on an excursion with my friends. "Sinister Places". Excellent entertainment for a company. Professional guide Anton - special thanks to him for an interesting story and route. All recommended places and drinks were a hit with everyone. Lots of interesting, curious and funny facts. Thanks to this agency and of course to the tour guide Anton.
Vyacheslav December 9, 2024
The excursion is unusual, unconventional, I really liked it. The involvement of a girl in the role of Nina from "The Seagull" harmoniously fit into the narrative. I recommend developing in this direction. "Apartment 44" came in handy exactly at the moment when it was most needed. My wife is very pleased with both the excursion and the painting.
Note: Review of the excursion-performance, which the guide Alexander specially developed as part of the order "Dream Tour".
Alexei October 29, 2024
We were on the excursion "Sinful Places", our group was small, three people, one of whom had a birthday, which we told the guide Alexander, and the format of the excursion turned into a real holiday! In addition to the walk and very interesting facts on the topic of the excursion, we went to incredibly creative establishments with delicious drinks and unusual serving, a cheerful contingent and a cool unusual interior, our guide Sasha took into account all our little wishes, conducted the excursion very cheerfully and sincerely! Thank you very much for a wonderful holiday! Very cool, we are delighted!
Maria October 26, 2024
This is the second time I've been walking and wandering around Moscow with the private excursion bureau Radius. The founder, native Muscovite Anton Latynin, a theater and art critic, leads the excursions himself and out of love.
"Theater capital" - an author's route through the places of Meyerhold, Stanislavsky, Nemirovich-Danchenko, Tairov (undeservedly forgotten, it was he who created the current Pushkin Theatre on Tverskoy Boulevard).
Two and a half hours of fascinating stories and urban theatre legends. I'll tell you one:
The great composer Sergei Prokofiev lived in Kamergersky Lane. And he managed to die on the same day as Stalin. There was a terrible crush in Moscow, everything was blocked off, the entire capital wanted to say goodbye to the leader. So, to see Prokofiev off, the coffin was carried out from Kamergersky Lane on the roofs. I can vividly imagine this picture.
The excursion can be either educational or easy, depending on your wishes.
An atmosphere of tranquility and privacy.
Your photos will not be crowded with other participants.
Absence of outside pressure.
We pay special attention to the places that interest you.
How much more expensive are personal tours than mass tours?
If you are alone or in pairs, then a sum of several thousand for a walking tour of the city or twenty thousand for a car excursion is significant.
But if you're going for a walk with family or friends, the cost for an individual participant approaches one or two thousand - the amount that each person would pay for a group excursion with strangers.
For your group of 8 or more people, the price becomes even lower when calculated per person, making a private tour truly attractive.
***
A mass excursion is tourism, an individual one is a journey through the city's secrets with a personal guide. Don't miss the opportunity to organize press tour for journalists in the form of an excursion to the opening of a store on Arbat or tours for journalists in your company's area. Our company offers a full tour service, including tours and photos from the tours, so that your moments remain in memory.
The excursion bureau "Radius" offers a variety of excursion services in Moscow, including cultural and historical and sightseeing programs in Russian and foreign languages. We organize excursions for journalists, including press tours of the capital's districts, and also offer unique individual routes that are suitable for both local residents and guests of the capital.
Our guides provide top-notch tour support, offering lively speech without cliches. We work with corporate clients, providing examples of tours with companies such as Yandex and Faberlic. For journalists, we offer a press tour in the form of a tour of the opening of a store on Arbat, which will be an excellent opportunity to get acquainted with the cultural and commercial aspects of the city.
You can choose walking tours or car trips, and also use gift certificates for excursions around Moscow, which will be an original gift for your loved ones. Stylish and intelligent guides are ready to conduct excursions in English, German, Spanish and Hebrew.
Note: Review of the excursion Zamoskvorechye with guide Maria
Note: Review of the tour "Modern Residential Complexes, Factory Past, and Avant-Garde" around the ZILART residential complex with guide Maria. prepared and conducted a tour based on an individual request for employees of the development company GC "Samolet"
Note: Review on corporate excursion "The Heart of the Capital" with guide Maria
Note: Review of the excursion "The Soul of Moscow" with guide Maria
Note: Review of the excursion Palace Dungeons with guide Maria
I'd like to express my gratitude and that of my supervisor for organizing the tour! We were very pleased.
We would like to repeat this in October, but on a different route – ZIL.
Note: This is about a tour for developers of the Samolet Group of Companies, conducted by guide Maria.
Was on excursions along Sukharevskaya Square - we reached Tsvetnoy Boulevard, I didn’t expect it to be so interesting!
For those who are in doubt whether to go or not - go, it really has become one of the cool summer memories!!!
Thank you and Masha for yesterday!
The speakers are happy. The connection in the headphones often failed, especially at the checkpoint, but this is our current life situation. It was audible if they were standing close, no further than 1.5 meters. Colleagues have already asked for your contacts. I will gladly share and will be glad to have a new opportunity to work with you. Special thanks to the Director for the Bureau
Note: excursion "Heart of the capital» for participants of the Moscow Oncology Forum 2025. Guides - Anastasia and Maria
It was very interesting to hear how the Krasnaya district developed. Presni, how Prokhorov's figure influenced the development of our city. A pleasant dive into a quiet, previously unexplored area!
Note: we are talking about the excursion with the guide Anton
There was a great tour of the area. Patricks.
We learned a lot of new things. Anastasia is a master of her craft. The tour was exciting, not boring at all, lively and interesting. Everyone was satisfied. Full of new impressions. I definitely recommend it. You will be satisfied!
Overall, this wasn’t the first time I’ve walked around Moscow with Anton, and each time it was a real adventure!
I wanted to express my gratitude once again for the wonderful excursion on Saturday - we really enjoyed the walk, the information and the communication with you, then we discussed for a long time what everyone remembered and what struck them. It would seem that you have lived in Moscow all your life, there was Moscow studies at school, but it turns out that you still don’t know so much!! In general, thank you very much, my mother said it was the best gift for her birthday!
Note: this is about the excursion "Soul of Moscow«
I will definitely recommend this company to my friends and we will use its services ourselves.
Excellent organization of excursions, all wishes were taken into account, punctuality at the highest level
Note: Review of the excursion-performance, which the guide Alexander specially developed as part of the order "Dream Tour".
"Theater capital" - an author's route through the places of Meyerhold, Stanislavsky, Nemirovich-Danchenko, Tairov (undeservedly forgotten, it was he who created the current Pushkin Theatre on Tverskoy Boulevard).
Two and a half hours of fascinating stories and urban theatre legends. I'll tell you one:
The great composer Sergei Prokofiev lived in Kamergersky Lane. And he managed to die on the same day as Stalin. There was a terrible crush in Moscow, everything was blocked off, the entire capital wanted to say goodbye to the leader. So, to see Prokofiev off, the coffin was carried out from Kamergersky Lane on the roofs. I can vividly imagine this picture.
Review from Alexandra's tg channel.